Inbound links, back links as well as links from other sites can greatly improve your search rankings. Actually they have a positive effect on your websites rankings.
Links directing people to your website can grow referral traffic from neighboring sites. This inbound links play a greater role in helping customers locate you. Inbound links assist Google in determining the websites that people will find trustworthy and useful.
So Just How Important are Inbound Links?
First, consider each of this links as votes. If another website considers what you have posted to be informative they will link to it. Google considers this as your endorsement of the subject matter. You will also appear as an authority on that particular niche. The more inbound links you have, the more your site is viewed as a credible authority. Google will always give your business preference when consumers search for it.
Only a handful of inbound links are useful. Actually, if you use the wrong inbound links they can hurt your site more than they help. In worst case scenarios your site might be demoted.
Can You Be Penalized for Inbound Links?
The new Google filter specifications has brought up several discussions concerning penalties which you might receive from inbound linking. Some of the questions floating around are whether your competitors can sabotage your website by placing several inbound links dropping your rankings on SERP.
Inbound Link Strategies Which Might Get You Penalized
Pay for your back links
Placing your links randomly in online forums or comment sections in other sites.
Offering gifts in exchange for back links
Featuring in widgets that purposefully create back links.
Good Inbound Links Strategies
The good inbound links originate from authoritative websites and have to be earned legitimately by creating content that is worth linking to. The bad inbound links are part of black hat SEO techniques which include link trading or paid back links which come from websites which are not related with your business.
What Are the Good Backlink strategies for businesses around?
Come up with authoritative content and blog posts which other sites will find worth linking to.
Share informative material on presentation platforms such as LinkedIn or Slide Share.
Encourage local bloggers to visit your website and review it.
Participate frequently in conferences and local events.
Set up social share buttons to your content so your links can be shared across various social media platforms.
Frequently check out your local directory listings.
Write op-ed articles and thoughtful pieces on leadership for other websites and local media outlets.
The best way to improve your rankings in search engines is by using inbound links. There are many ways in which one can earn quality inbound links. Local businesses can begin by registering in local online directories.
Listed below are some crucial inbound links your site can benefit from:
When writing down a press release, ensure all the keywords are optimized. This makes it easier for someone to locate your business and link it from their website. Once its written down you can have this press release distributed via services like PRWeb.com. This encourages high traffic news sites to link back to your website.
Online Article Directories
You can write exceptional articles and distribute them across high traffic directories. Readers who frequent this sites will follow your link when seeking out more information, products or services. You can redirect traffic back to your site by drafting a captivating resource box.
Narrow your search to blogs which are frequently read by your target market by going through Google blog search. Give yourself a distinct name on the comment sections and provide links back to your website. Your comment must be adding onto the conversation going on in the comment section.
Social bookmark websites maintain individual pages online allowing their users to use keywords, search, organize and manage bookmarks as they share them with others. When the content on these sites gets bookmarked, you immediately receive a link. As long as you produce content that appeases your readers, such links will increase your SEO value.
Google is able to index your Twitter updates as well as other social network profiles.