Pay Per Click will make your phones ring today and increases exposure.
What are Pay Per Click services include:
Paid Search Ads
We deliver results that help our clients achieve their business objectives. We manage our clients’ accounts on a daily basis and monitor bid prices and budgets to ensure that we are maximizing ROI.
Our outstanding results are due to our complex and tailored approach which includes a detailed overview of our client's business and aspirations for Pay Per Click advertising, as well as a review of options featuring a prioritized list of recommended activities.
Earn a positive ROI through our PPC search advertising. Spend money wisely and use the most targeted and cost effective form of advertising.
Each connection will be tracked and recontacted through channels available so you do not lose anyone through the cracks.
Need to generate awareness about your brand, product or service? We’ll develop a social advertising strategy aimed to meet KPIs and your targets.
We find targeted avenues to generate traffic for your business.
Videos displayed on YouTube and even your social properties are engaging; let's face it videos are fun.
Paid Search Advertising
When Tim started a rental management company in 2001 he was undecided which way was best to connect with clients who could rent out the 15 spaces available. When he heard about Googles AdWords program. All he had to do was single out a few keywords such as “Cabin Rentals Orlando” and pay Google 65 cents each time an online searcher clicked on his ad. It was just a matter of weeks before his business was abuzz with calls and emails. Impressed by the results, he decided to invest more in this paid search advertising.
Paid Search activities can also be referred to as Search engine marketing (SEM). Paid search (SEM) activities are such as: Paid search ads, Pay-per-click (PPC), Pay-per-call (PPC), Cost-per-click (CPC), Cos-per-Impression (CPM), sponsored listings, among others.
Google AdWords are the most dominant paid search platform used during internet marketing. It is closely followed by Bing Ads as well as Yahoo. In addition to this there are several other 2nd grade PPC platforms and PPC advert capabilities used by the top social media networks.
The Basics of Paid Search Advertising
Paid search advertising simply means promoting your site through sponsored listings on search engines or related partner sites. You pay a certain amount anytime your ad gets clicked (PPC) or when displayed (CPM).
Terms used in Paid Search Advertising (CPC & CPM)
Cost-per-Impression (abbreviated as CPM) means that the advertiser pays the respective search engine every 1000 times they appear on a SERP. The final consumer does not need to click it as it’s all about creating a page impression. This Ad tool is great for those companies which want to create boost brand awareness.
Cost-per-click (abbreviated as CPC) requires you pay anytime an individual clicks onto your ad.
What Are These Google AdWords?
The main source of Googles revenue are its AdWords. As a business owner trying to educate yourself more about Google AdWords, it can be very challenging. In a way, it might feel like a trap. Just how do you begin? Do you outsource this responsibility to a SEO specialist?
Any first timer will find PPC advertising to be very stressful. In a way it might seem like a waste of resources but you will cherish its results later on. Here are a few helpful tips on realizing growth:
No Ownership, The Internet is free for all
Google has gone out of its way in making the online web creation space open. You might have opened up a small business that lacks the monetary capability to have a full-time online marketing staff. You can spend less with Paid search advertising and reach many more people. To become an expert at managing Google AdWords you need a great deal of prior experience. Keyword research is very important as it helps keep tailor your ads to their intended market.
Your Google AdWords should take a strategic approach. The advertising resources should be prioritized to the areas that relay a better Return on Advertising Spending. To achieve the best results, it’s advisable to partner with individuals who know what they are doing.
At Professional Lists, Inc. our PPC managers display both analytical and creative thinking on all tasks. With several years of experience and expertise in the field, they have learnt their tactics, mastered them and apply a strategic angle on all tasks.
Paid search advertising helps in growth and cost management
The online space is very competitive for any business as you are bound to have competitors who are doing everything to remain ahead. If your business is in a competitive space you may be parting with ridiculous costs on clicks.
In a case where your PPC traffic gets converted at 1% and the cost as per acquisition was $25, then it means you are parting with $5 on a single click – which is bad.
So what do we do? (For start-up businesses):
At Professional Lists, Inc we lay a lot of focus on your conversion rates and the amount you part with per click. This two metrics are the basic guideline principles that indicate a successful or unsuccessful PPC strategy.
We begin by linking Google Analytics as well as Search Console. This purposefully aims at predicting your rank and also showcases the impressions that arise from organic keywords. First we identify the keywords where you do not rank at the top organically and incorporate them into the AdWords campaign. We understand that a good number of startup businesses operate on a small budget, so it’s economically viable to use your AdWords to fill in gaps where you miss out on organic traffic.
What about already running businesses:
For businesses which are established already, we add the keywords which you have been trying to rank organically into your PPC. At first you can invest in small amounts and raise the stakes when the impressions generated are favorable. It’s always best to focus in the broad match keywords which can be triggered on multiple varieties of searches.
Always have an eye out for the long-tail searches used by your highly ranked competitors as a guide on what keywords are best for use. Looking for the right PPC manager to directly manage your campaigns, set up the remarketing and analyze your keywords is costly and time consuming. However, this can give your site a head start. Once you get a taste of success it can bring, you should lay more emphasis on paid search advertising in general. Paid media is a proven method of accelerating your site growth through paid traffic.
Bing Ads in Paid Search Advertising
In 2016 Bing Ads were accompanied by hundreds of new feature enhancements. Any serious business will be slacking behind of its competitors if it ignores Bing Ads when it comes to Paid search Advertising. Today, Bing no longer plays catch up to its Google counterpart but leads in innovation.
Within the recent months we have seen Bing implement a slew of innovative tools and features – some of which AdWords did not offer before. Unfortunately, many still regard it as a second choice when opting for a paid search advertising campaign. At Professional Lists, Inc. we are fully aware of the real potential of this ad platform and the unique audience it draws in. There are several cases where the results from the Bing Ads surpass those from the Google platform which is extremely competitive.
Why Use Paid Search Advertising?
Most successful sites are those ranked top of the SERPs. Organic results are slow and might require a great deal of patience which your business cannot afford to wait. If you have the resources, PPC is the way to go. In an hour you can have your PPC campaign set up and begin to appear on the sponsored results.
You can easily track your result with SEM. With this strategy every keyword, ad and penny spent can be traced ensuring your ROI is accurate.
Give Us a Call
Paid advertising is a tried, tested and proven way of accelerating your current business growth. Use it as a way of accelerating growth and not to save a filing business or improving a certain product. If properly applied this might transform the trajectory of your business for the best.